About the Role
Agrocom is a pioneering digital agricultural platform dedicated to transforming the agricultural landscape in Nigeria by connecting farmers, buyers, and agribusinesses directly through innovative AI-driven tools and solutions. We are currently looking for an ambitious and results-driven Marketing Manager to spearhead our marketing strategy, elevate our brand presence, and accelerate sustainable user growth across diverse agricultural markets.
Key Responsibilities- Develop and execute comprehensive integrated marketing campaigns aligned with Agrocom's core business growth goals.
- Lead brand positioning, compelling messaging frameworks, and strategic go-to-market initiatives for new product rollouts.
- Oversee digital marketing, content creation, and performance marketing activities to maximize customer acquisition and retention.
- Collaborate closely with internal design, social media, and video production teams to deliver consistent and engaging brand experiences.
- Track campaign performance rigorously, analyze key metrics, and optimize strategies to ensure high return on investment.
- Build and nurture strategic partnerships and co-marketing opportunities within the Nigerian agribusiness and agritech ecosystem.
- Prepare regular, data-driven marketing reports and actionable insights for executive leadership.
- Proven professional experience in strategic marketing, demand generation, and achieving ambitious growth targets.
- Demonstrated track record of successfully growing brand awareness and driving user acquisition in a competitive market.
- Strong, comprehensive understanding of digital marketing channels, content strategy, and performance analytics.
- Exceptional communication, project management, and analytical skills with a keen eye for market trends.
- Ability to thrive and collaborate cross-functionally in a fast-paced, high-growth startup environment.
- Prior working experience in agribusiness, agritech, FMCG, or related tech sectors is considered a strong advantage.
- Competitive salary package with performance-based bonuses.
- Opportunities for rapid career advancement in a fast-growing agritech innovator.
- Collaborative, dynamic, and mission-driven work culture dedicated to transforming African agriculture.
- Health insurance benefits and flexible working arrangements.