About the Role
Code Lab IT & Engineering Services is seeking an experienced, strategic, and results-driven Social Media Manager / Digital Marketing Specialist to lead our digital marketing, lead generation, and online sales initiatives. In this role, you will develop comprehensive strategies that increase brand visibility, drive customer acquisition, and contribute directly to our business revenue.
Key Responsibilities- Develop and execute comprehensive digital marketing and social media strategies aligned with business revenue objectives.
- Manage social media platforms, content calendars, and targeted paid and organic campaigns to maximize engagement.
- Drive end-to-end lead generation, converting digital traffic and online inquiries into qualified business leads.
- Conduct outbound cold calls, follow up with prospects across multiple channels, and support sales conversion efforts.
- Analyze marketing data, track campaign KPIs, and optimize funnels for a high return on investment.
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum of 5 years of proven professional experience in social media management, digital marketing, and B2B sales.
- Demonstrated success in lead generation, customer acquisition, and cold calling within a tech, SaaS, or digital services environment.
- Strong proficiency in social media platforms, CRM systems, and digital analytics tools.
- Excellent copywriting, communication, and interpersonal skills with strong commercial awareness.
- Opportunity to work in a fast-growing, innovative technology organization.
- Clear pathways for career growth and professional development.
- Exposure to cutting-edge B2B sales and digital marketing strategies.
- Performance-based incentives and a collaborative team environment.