Head of Marketing and Brand Communications

About the Role

Plumptre Advisory is seeking a dynamic and results-driven Head of Marketing and Brand Communications to spearhead our marketing strategies. In this pivotal role, you will be responsible for developing and executing comprehensive brand communications initiatives that enhance our visibility as a leading educational advisory institution within Nigeria and beyond. You will play a crucial part in driving student enrolment, strengthening stakeholder engagement, and solidifying our market presence through innovative campaigns and strategic storytelling.

• Develop and execute comprehensive marketing and brand communication strategies aligned with organizational goals.
• Drive student acquisition and enrolment campaigns across multiple digital and traditional channels.
• Enhance brand visibility and reputation as a premier advisory and educational consulting firm in Nigeria.
• Manage digital marketing efforts, including social media, SEO, paid advertising campaigns, and performance analytics.
• Lead and mentor the marketing team, fostering creativity, operational excellence, and continuous professional growth.
• Strengthen stakeholder engagement through targeted PR, events, and compelling brand storytelling.
• Collaborate with internal teams and external partners to deliver integrated marketing campaigns.

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 to 8 years of professional marketing experience, with at least 2 to 3 years in a leadership role.
• Prior experience in the education, professional services, or brand-driven sectors is strongly preferred.
• Demonstrated expertise in digital marketing, social media management, SEO, and paid media advertising.
• Proven track record of successfully executing high-impact brand communications and lead-generation campaigns.
• Exceptional verbal and written communication skills with a strong aptitude for brand storytelling.
• A Master’s degree or an MBA will be considered a distinct added advantage.

• Competitive salary package commensurate with industry standards and experience.
• Opportunities for professional development and career advancement within a growing organization.
• Collaborative and dynamic work environment with a talented, mission-driven team.
• Health insurance and other standard corporate employee wellness benefits.

Skills