About the Role
Puff and Glaze Limited, a premier culinary destination known for quality, excellence, and unmatched service, is seeking a talented Social Media Manager and Content Creator to lead the digital presence of its sub-brands, Eko Cakes and Fuchsia Desserts. This role is ideal for a creative, strategic, and highly organized professional who can transform culinary experiences into compelling visual stories that drive brand awareness, engagement, and sales.
As the Brand Social Media Manager and Content Creator, you will take full ownership of the company's social media strategy, content production, and brand consistency across all digital platforms. You will work closely with the marketing and culinary teams to capture the essence of our brands and translate it into scroll-stopping content that resonates with our audience.
Key Responsibilities- Develop and execute comprehensive social media strategies aligned with company marketing objectives
- Manage all social media platforms, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, and emerging channels
- Create and maintain a monthly content calendar, ensuring consistent scheduling and publishing
- Monitor industry trends, hashtags, and digital developments to keep brand presence relevant
- Increase audience engagement, followers, and brand visibility through strategic content initiatives
- Produce high-quality photos, videos, reels, stories, and graphics for digital platforms
- Conceptualize and execute creative campaigns showcasing products and services
- Write compelling captions, blog articles, website content, newsletters, and promotional copy
- Cover events, product launches, behind-the-scenes moments, and customer experiences
- Ensure all content reflects the company's brand identity, tone, and values
- Maintain consistency and high visual standards across all digital and marketing materials
- Protect and strengthen the company's overall brand identity
- Bachelor's Degree or HND in Mass Communication, Marketing, Digital Marketing, Communications, Public Relations, Journalism, or a related field
- Professional certification in Digital Marketing, Social Media Marketing, SEO, or Content Marketing is an added advantage
- Minimum of 3 years' proven experience as a Social Media Manager, Content Creator, Digital Marketing Executive, or similar role
- Experience within the food, bakery, restaurant, hospitality, or FMCG industry is mandatory
- Demonstrable portfolio of successful social media campaigns and original content creation
- Proven experience managing multiple social media platforms and websites simultaneously
- Strong visual storytelling skills with proficiency in photography, videography, and graphic design tools
- Excellent written and verbal communication skills
- Opportunity to shape the digital voice of two exciting culinary brands
- Creative and collaborative work environment
- Competitive remuneration based on experience
- Room for professional growth within a growing culinary company