About the Role
LAPO Institute for Microfinance and Management Studies is a leading training and capacity development institution dedicated to empowering individuals and organizations. We are seeking a dynamic, creative, and experienced Social Media Manager to elevate our digital presence, drive brand growth, and engage our target audience across all major social platforms.
Key Responsibilities- Develop and implement comprehensive social media strategies aligned with institutional goals and brand vision.
- Create and curate high-quality multimedia content, including professional videography, photography, and graphic design using tools like Canva or the Adobe Creative Suite.
- Manage day-to-day social media posting, content scheduling, and active community engagement to foster a loyal online following.
- Track key performance indicators (KPIs) and provide regular analytical reports to optimize campaign performance and reach.
- Stay ahead of emerging digital trends, platform algorithm updates, and best practices to maintain a competitive edge.
- Bachelor degree in Marketing, Communications, or a related field.
- Minimum of 3 to 5 years of proven professional experience as a Social Media Manager, ideally within academic, microfinance, or financial services sectors.
- Strong proficiency in videography, photography, and content creation tools such as Canva and the Adobe Suite.
- Thorough understanding of social media algorithms, analytics, and digital marketing trends.
- Excellent written and verbal communication skills with a keen eye for detail.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional development and continuous learning.
- A collaborative, dynamic, and impact-driven work environment in Lagos.