About the Role
Betway Africa has established deep roots across the continent, becoming a leading name in sports betting and entertainment. We are looking for an ambitious Social Media Manager for Betway Nigeria to own the end-to-end social function, spanning strategy, content, community management, and reactive marketing. Reporting to headquarters in South Africa, you will lead our brand voice across key platforms and collaborate closely with creative and digital teams to build an engaging social presence in one of Africa's most dynamic markets.
Key Responsibilities- Lead the development and continuous refinement of the Nigeria social media strategy across Facebook, X, Instagram, TikTok, YouTube, and emerging channels.
- Own the always-on content calendar, balancing a 50/50 proactive-to-reactive split to ensure the brand remains spontaneous and culturally relevant.
- Brief, oversee, and quality-control all platform-native content, ensuring strict compliance with Nigerian responsible gambling regulations.
- Oversee community management standards, build authentic relationships with players and influencers, and monitor sentiment in real-time.
- Execute real-time matchday and event-day social coverage, driving meaningful engagement during key sporting moments.
- Proven track record managing social media for a major brand in Nigeria, with sports, entertainment, or gaming experience highly advantageous.
- Demonstrable experience owning content calendars end-to-end, from planning to post-campaign analysis.
- Strong background in managing agency partners, content creators, and local influencer activations.
- Bachelor's degree in Marketing, Communications, or a related field.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth within a leading global gaming and entertainment brand.
- Collaborative and vibrant work environment with regional exposure across Africa.