About the Role
Travoofy, Nigeria's premier online travel company, is looking for a dynamic, proactive, and results-driven Social Media & Digital Marketing Manager. In this dual-brand role, you will oversee the digital presence, content creation, and marketing campaigns for both Travoofy and Internopay, helping us create unforgettable travel experiences and innovative financial solutions for our customers.
Key Responsibilities- Develop and execute comprehensive social media and digital marketing strategies for Travoofy and Internopay.
- Manage active social media channels including Instagram, Facebook, LinkedIn, TikTok, and X.
- Design engaging graphics, short-form videos, reels, and promotional materials.
- Plan and execute targeted paid advertising campaigns to drive high-quality leads and conversions.
- Create and maintain detailed monthly content calendars.
- Monitor campaign performance, analyze digital metrics, and optimize engagement rates.
- Maintain consistent brand messaging, tone, and online visibility across all platforms.
- Collaborate with internal teams to promote company services, products, and special campaigns.
- Prepare comprehensive weekly and monthly performance analytics reports.
- Bachelor's degree or HND in Marketing, Mass Communication, or a related field.
- Minimum of 2 to 4 years of proven digital marketing and social media management experience.
- Proficiency in graphic design and video editing tools such as Canva, Adobe Photoshop, and CapCut.
- Demonstrated experience managing brand accounts and running successful paid ad campaigns.
- Exceptional copywriting, content creation, and communication skills.
- Strong grasp of digital marketing metrics, analytics, and lead generation techniques.
- Prior experience within the travel, hospitality, or fintech industry is a strong added advantage.
- Mandatory inclusion of a professional portfolio showcasing previous design and campaign work.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement in a fast-paced tech and travel ecosystem.
- Dynamic, collaborative, and innovative work environment in Nigeria.
- Staff travel perks and discounts on company services.