About the Role
Pulse.ng, Nigeria's leading digital news and entertainment platform, is looking for a creative and driven Social Media Manager to join our vibrant team in Lagos. In this role, you will shape the digital voice of West Africa's top youth-centric media brand, engaging millions of followers daily with fast-breaking news, trending pop culture, and compelling original content.
Key Responsibilities- Monitor local and global news in real time to identify, draft, and publish fast-breaking stories across Instagram, X, Facebook, and TikTok within tight turnaround windows.
- Generate original content ideas, pitch series, and collaborate with storytelling units to bring fresh concepts to life beyond repackaged news.
- Schedule and publish sponsored posts, ensure proper ad tagging, and meticulously track advertiser deliverables.
- Coordinate with event coverage teams to review, prioritize, and publish real-time multimedia updates aligned with content plans.
- Monitor community comments and direct messages, foster active engagement in Pulse's distinct brand voice, and flag viral conversations.
- Track social performance metrics and compile weekly analytics reports highlighting reach, engagement, and actionable growth insights.
- Bachelor’s degree or relevant professional experience in Marketing, Communications, Media, or Public Relations.
- 2 to 4 years of hands-on experience in social media management, content creation, or digital community management within a fast-paced environment.
- Deep understanding of major platforms like Instagram, TikTok, X, and WhatsApp, alongside emerging digital trends and platform best practices.
- Proficiency in content creation and editing tools such as Canva, CapCut, or Adobe Creative Suite.
- Strong analytical skills with the ability to interpret social metrics and pivot strategies based on performance data.
- Exceptional copywriting, editing, and interpersonal communication skills tailored for digital audiences.
- Competitive salary package with performance-based incentives.
- Health insurance coverage and wellness benefits.
- Dynamic, collaborative, and fast-paced media work environment.
- Opportunities for rapid career growth and continuous professional development.