About the Role
Prestigious Consulting Group, a leading global staffing agency located in Lagos, is seeking an experienced and creative Social Media & Digital Marketing Executive. In this role, you will develop engaging content strategies, strengthen brand visibility, and drive meaningful audience engagement across multiple digital channels. You will leverage cutting-edge AI-powered tools to produce compelling marketing materials tailored to supermarkets, retailers, distributors, and end consumers alike.
Key Responsibilities- Develop and execute comprehensive social media and digital marketing strategies aligned with business goals.
- Generate creative content ideas and manage dynamic content calendars across relevant platforms.
- Leverage AI tools to create engaging video content, visuals, captions, and marketing assets.
- Supervise content production and review materials to ensure high quality and brand consistency.
- Coordinate with videographers, designers, and external creators to execute high-impact campaigns.
- Design targeted content strategies addressing both B2B partners (retailers, distributors) and B2C end consumers.
- Monitor social media trends, competitor activities, and consumer behavior to spot new growth opportunities.
- Manage official social media platforms and maintain consistent, professional brand communication.
- Track campaign performance, analyze key engagement metrics, and present actionable improvements.
- Support product launches, promotional campaigns, and broader digital marketing initiatives.
- Bachelor's Degree in Marketing, Mass Communication, Digital Media, or a related field.
- 3 to 5 years of relevant experience in social media management, digital marketing, or content strategy.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong proficiency in AI-powered content creation tools, particularly for video and graphic production.
- Deep understanding of social media algorithms, digital marketing trends, and performance analytics.
- Demonstrated ability to build marketing strategies for both business customers (B2B) and end consumers (B2C).
- Prior experience in the FMCG, retail, or consumer goods industry will be a distinct advantage.
- Exceptional creative thinking, storytelling, communication, and organizational skills.
- Familiarity with standard creation tools such as Canva, CapCut, ChatGPT, and other modern platforms.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and continuous learning within a global organization.
- Collaborative, dynamic, and innovative work environment in the heart of Lagos.
- Health insurance and other attractive corporate perks.