About the Role
emPawa Africa is a premier label services company dedicated to providing distribution, publishing administration, and marketing solutions for independent African artists and labels. Our core mission is to empower the next generation of African music entrepreneurs by equipping them with essential tools, industry knowledge, expansive networks, and strategic investment. We are currently seeking an analytical and creative Social & Digital Ads Intern to support the planning, execution, and optimization of paid advertising campaigns across our dynamic artist roster. Working collaboratively with our marketing team, you will leverage major digital advertising platforms to drive music streams, video views, and audience growth.
Key Responsibilities- Assist in setting up, launching, and managing paid media campaigns across Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager.
- Collaborate with creative teams to source, format, and adapt visual assets including short-form videos, spark ads, and story formats tailored to platform trends.
- Research and build precise target audiences using custom audiences, lookalikes, interest targeting, and pixel tracking to connect with music fans.
- Monitor active ad accounts daily to track performance, optimize pacing, evaluate cost metrics, and adjust targeting parameters.
- Track key performance indicators and assist in compiling comprehensive weekly and post-campaign analytical reports.
- Manage daily ad spend across accounts to ensure campaigns adhere to allocated budgets and support billing processes.
- Familiarity with Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager interfaces.
- A strong data-driven mindset with comfort working with core marketing metrics such as CPM, CPC, CTR, and ROAS.
- A deep passion for African music culture, digital consumption habits, and short-form viral video trends.
- High attention to detail and strong organizational skills to manage multiple ad budgets and creative assets simultaneously.
- Technical aptitude regarding ad pixels, UTM parameters, smart links, and basic creative tools like Canva or CapCut.
- Gain invaluable hands-on digital marketing experience within the fast-growing African music and entertainment industry.
- Work directly with experienced marketing professionals and dynamic independent music artists.
- Opportunities for professional growth, skill development, and networking in Lagos, Nigeria.