About the Role
Pack'N'Pay, a pioneering e-commerce and retail tech product of CIC Integrated Services LTD, is looking for a dynamic Marketing Lead to drive our next phase of growth. Launched in 2021, we leverage technology to solve everyday supply chain challenges for retail and wholesale customers across Nigeria. We are seeking a commercially minded professional who excels at bridging digital innovation with physical market activations to acquire customers and scale our brand.
Key Responsibilities- Develop and execute integrated marketing strategies across both B2B and B2C segments, including retail, Pro, corporate, and consumer offerings like Osusu.
- Lead multi-channel digital campaigns across social media, paid advertising (Meta, Google, TikTok, LinkedIn), SEO, email, and WhatsApp.
- Plan and coordinate impactful offline marketing initiatives, trade events, community campaigns, and field activations.
- Collaborate closely with Sales and Customer Experience teams to optimize lead generation, acquisition funnels, and conversion rates.
- Manage approved marketing budgets, monitor campaign performance using data analytics, and provide actionable ROI reports to management.
- Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, or a related field.
- Minimum of 3 years of proven marketing experience spanning both B2B and B2C environments, ideally within e-commerce, retail, FMCG, or tech.
- Strong practical expertise in performance marketing, lead generation, and managing digital and offline campaigns.
- Proficiency with tools such as Google Ads, Meta Ads, CRM software, and Google Analytics.
- Exceptional analytical, creative, and hands-on execution skills with a strong commercial focus.
- Competitive salary with performance-based incentives.
- Health insurance and wellness benefits.
- Opportunities for rapid career growth in a fast-paced tech and retail environment.
- A collaborative, innovative, and dynamic workplace culture.