About the Role
Ascentech Services Limited is seeking a dynamic and results-driven SEO / Digital Marketing & Social Media Officer to join our client's team. In this role, you will play a pivotal part in driving online visibility, website traffic, lead generation, and brand awareness across multiple digital channels, with a strong focus on supporting retail operations.
Key Responsibilities- Develop and implement comprehensive SEO strategies to improve website rankings and organic traffic.
- Conduct thorough keyword research, competitor analysis, and routine website audits.
- Manage Google Ads, social media platforms, paid campaigns, and other digital marketing initiatives.
- Create, manage, and optimize engaging content across digital and social media channels to boost audience interaction.
- Monitor website performance, user engagement, and conversion rates using analytics tools.
- Support marketing activities and promotional campaigns across multiple retail locations when required.
- Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, or a related field.
- Relevant digital marketing and social media certifications are an added advantage.
- 2 to 4 years of hands-on experience in SEO, Digital Marketing, and Social Media Management.
- Prior experience managing digital campaigns for established retail brands is highly preferred.
- Strong working knowledge of SEO, SEM, Google Analytics, Google Search Console, and digital advertising platforms.
- Proven proficiency in social media management, content creation, and online campaign execution.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement.
- A collaborative and innovative work environment with a talented team.