About the Role
mDoc Healthcare is a leading telehealth information and technology firm focused on Sub-Saharan Africa. We work at the intersection of patients and service providers to improve healthcare quality via innovative technology solutions. We are currently searching for a strategic, data-driven Senior Social Media Manager to own and scale our digital footprint across the region.
Key Responsibilities- Architect and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn, and X, with a roadmap for platforms like TikTok.
- Design growth strategies to build active online communities of wellness enthusiasts, positioning mDoc as a leader in chronic disease self-management.
- Track conversion rates, audience sentiment, and health literacy growth through comprehensive monthly analytics reports.
- Partner with creative and clinical teams to translate complex medical guidelines into accessible, empathetic consumer knowledge.
- Manage and optimize paid digital advertising budgets on Meta and other networks to cost-effectively drive user acquisition.
- Maintain brand voice consistency, manage compliance, and assist the broader communications team with CMS updates.
- 3 to 5+ years of experience managing consumer-facing social media platforms with a documented history of community building.
- Strong background in translating complex topics like digital health, tech, or behavioral science into relatable content.
- Demonstrated ability to measure campaign ROI, conduct A/B testing on paid ads, and utilize social media listening tools.
- BA or BSc in Communications, Journalism, English, Marketing, or a related field (Master’s degree is a plus).
- Exceptional copywriting, visual design comprehension, and adaptability in a fast-paced environment.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth within a mission-driven digital health enterprise.
- Collaborative and dynamic work environment impacting healthcare across Sub-Saharan Africa.