About the Role
Naxawellness is a leader in naturopathy, offering scientifically backed natural health solutions that promote holistic well-being. We are currently looking for a dynamic and results-driven Senior Performance Marketing Manager to take ownership of our paid marketing channels from strategy through execution, helping us build a repeatable customer-acquisition system.
Key Responsibilities- Planning and managing paid acquisition campaigns, primarily across Meta, Google Ads, and other relevant platforms.
- Developing campaign structures, target audiences, compelling offers, and advanced retargeting strategies.
- Managing and optimizing advertising budgets to ensure maximum return on investment.
- Collaborating with the content and creative team to develop, test, and iterate ad creatives.
- Identifying which products, messages, and offers deserve increased advertising investment.
- Improving the end-to-end user journey from ad click to landing page and final purchase.
- Designing and executing structured A/B tests to continuously improve conversion rates.
- Analyzing campaign and customer data to identify new opportunities for sustainable business growth.
- Building comprehensive reporting around CAC, ROAS, conversion rate, AOV, and other key performance metrics.
- Scaling successful campaigns quickly while diagnosing and rectifying underperforming ones.
- Meaningful hands-on experience running performance marketing for a consumer-facing e-commerce business.
- Demonstrated history of managing significant advertising budgets with strong proficiency in Meta Ads Manager.
- Solid understanding of Google Ads, paid search, conversion funnels, attribution, and remarketing.
- Ability to demonstrate campaigns grown or optimized using actual performance data rather than vanity metrics.
- Strong commercial mindset focused on revenue, margins, and customer acquisition.
- Excellent collaboration skills with the ability to work closely with designers and content creators.
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth within a fast-growing wellness brand.
- A collaborative, health-conscious, and innovative work environment.