About the Role
Health Assur Ltd, a leading technology-driven Health Maintenance Organization (HMO) in Nigeria, is seeking a results-driven Senior Marketing Executive to join our growing team. In this role, you will play a pivotal part in transforming healthcare benefits administration by driving strategic marketing initiatives, expanding our corporate client base, and enhancing brand visibility across the Nigerian market.
Key Responsibilities- Develop and execute targeted marketing strategies for corporate, SME, and retail segments to drive high-volume enrollee acquisition.
- Lead corporate lead generation efforts, approach prospective clients, and collaborate with the sales team to close deals and support proposal development.
- Maintain strong client relationships, support onboarding and sensitization sessions, and assist with client retention and renewal campaigns.
- Translate complex health insurance plans into clear, customer-friendly messaging and support product launches.
- Plan and execute brand awareness campaigns, including wellness events, community health outreaches, and digital marketing initiatives.
- Conduct market intelligence and competitive analysis to track industry trends, competitor pricing, and evolving customer expectations.
- Ensure all marketing communications comply with Nigerian regulatory standards, including NHIA guidelines.
- Collaborate cross-functionally with sales, operations, medical, and HR teams to ensure seamless service delivery.
- Possession of a Bachelor's Degree or HND in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3 to 5 years of proven marketing experience, preferably within the HMO, health insurance, or financial services sector in Nigeria.
- Demonstrated success in corporate lead generation, B2B marketing, and brand promotion.
- Strong understanding of the Nigerian healthcare landscape and NHIA regulatory guidelines.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing strategies and stakeholder engagement.
- Competitive salary with performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and career advancement.
- Dynamic, innovative, and collaborative work environment.