About the Role
The Coca-Cola Company is seeking a visionary Senior Director, Channel Activation & E2E to lead our channel strategy and commercial integration across Africa. In this high-impact executive role, you will define where and how we win across diverse retail landscapes, connecting shopper insights, portfolio management, and route-to-market execution to drive profitable growth.
Key Responsibilities- Set the comprehensive Africa channel agenda across Traditional Trade, Modern Trade, HORECA, and emerging commerce.
- Lead end-to-end commercial integration by connecting strategy, demand creation, and execution.
- Develop scalable playbooks and toolkits to empower Franchise teams and Bottling Partners.
- Build trusted partnerships across the system to align stakeholders on major commercial priorities.
- Extensive progressive experience in commercial, channel, customer, or sales leadership within FMCG.
- Proven expertise in multi-market channel strategy development and execution across diverse environments.
- Strong commercial acumen spanning revenue growth management, price-pack architecture, and route-to-market.
- Exceptional leadership and stakeholder influence skills within complex, matrixed organizations.
- Competitive executive compensation and comprehensive wellness packages.
- Opportunities to shape iconic brand growth across a dynamic, multi-market continent.
- Collaborative, inclusive global work culture focused on continuous professional development.