Digital Growth Manager

About the Role

MyMedicalBank is a pioneering cloud-based health tech platform designed to store and retrieve essential health information while providing a comprehensive directory of registered doctors and medical facilities in Nigeria. We are looking for an ambitious and data-savvy Digital Growth Manager to spearhead our online expansion, attract paying customers, and aggressively drive organic and paid mobile app downloads. If you thrive in a fast-paced environment and possess a deep understanding of digital marketing within the African technology landscape, we want to hear from you.

• Design, implement, test, iterate, and scale growth marketing strategies that attract prospects and convert leads with minimal human intervention.
• Drive online sales growth and maximize app downloads by optimizing traffic, conversion rates, A/B testing, and return on investment.
• Create high-impact content for sales copies, blogs, video scripts, promotional offers, and social media feeds.
• Manage paid campaigns utilizing Google Ads, Facebook Business Manager, automated bid tools, real-time bidding, and remarketing techniques.
• Develop comprehensive customer retention strategies to drive repeat sales, reduce churn, and build long-term brand loyalty.
• Analyze complex data sets to extract actionable insights, allocate digital spend effectively, and maintain dynamic performance dashboards.
• Collaborate with brand partners, influencers, and media outlets to promote digital initiatives and encourage platform adoption.

• Strong proven experience in sustainable customer acquisition, conversion, and retention across paid and organic digital channels.
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, SEO, SEM, and advanced content marketing.
• Hands-on experience with CRM tools such as Zoho CRM, Zoho Campaigns, Zoho Analytics, and targeted email marketing.
• Solid understanding of the B2B2C business model, WordPress CMS, and basic HTML coding.
• Exceptional analytical and strategic thinking skills with the ability to translate data into scalable business solutions.
• Excellent copywriting and content creation skills for multi-channel automated funnels and digital campaigns.
• Familiarity with healthcare technology trends in Nigeria is a distinct advantage.

• Competitive salary package with performance-based incentives.
• Opportunities for rapid career progression in a high-growth health tech environment.
• Collaborative and innovative work culture dedicated to improving healthcare delivery in Nigeria.
• Continuous professional development and training opportunities.

Skills