Sales Strategy Manager

Johnvents Foods Limited | Ondo, Nigeria

Full-Time Posted 1 day ago 5 views

About the Role

Johnvents Foods Limited, a leading name in the Nigerian food manufacturing sector renowned for quality cocoa-based consumer products, is seeking a strategic and results-driven Sales Strategy Manager. In this pivotal role, you will spearhead the development and execution of robust sales strategies, translating business objectives and market intelligence into actionable commercial plans that drive sustainable growth, market penetration, and profitability.

Key Responsibilities
  • Develop and execute annual sales strategies aligned with company revenue and profitability goals across multiple territories and product lines.
  • Establish comprehensive sales performance metrics, monitor team outputs, and implement corrective actions for underperforming channels.
  • Conduct thorough market and customer intelligence analysis to identify emerging trends, competitor pricing, and growth opportunities within the FMCG industry.
  • Optimize the route-to-market strategy, evaluating channel profitability and expanding reach across traditional trade, modern trade, and distribution networks.
  • Collaborate closely with finance, marketing, and supply chain teams to manage accurate sales forecasting, pricing structures, and demand alignment.

Qualifications
  • Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related discipline; an MBA or professional certification is an added advantage.
  • Minimum of 6 years of experience in sales strategy, commercial planning, category management, or related roles within the FMCG or food manufacturing sector.
  • At least 4 years of hands-on experience in a strategic or managerial commercial capacity.
  • Demonstrated expertise in leveraging data analytics, market intelligence, and CRM tools to drive sales effectiveness and data-driven decision-making.
  • Exceptional leadership, cross-functional collaboration, and communication skills tailored for the Nigerian consumer goods market.

Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness benefits.
  • Opportunities for professional growth and leadership development in a fast-expanding FMCG company.

Skills

Sales Strategy Commercial Planning FMCG Market Intelligence Route-to-Market Data Analysis Sales Forecasting Channel Management
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