About the Role
Elvaridah is a premier Business Development Company dedicated to helping businesses start, scale, and succeed. We are currently recruiting a results-driven Sales & Marketing Lead to spearhead growth for our client in the vibrant food and beverage sector. If you possess a strong commercial acumen, deep knowledge of the Lagos consumer market, and a passion for lifestyle brands, we want to hear from you.
Key Responsibilities- Develop and execute a comprehensive sales and marketing strategy aligned with ambitious business growth targets.
- Own and grow revenue across walk-in, online orders, corporate gifting, and event catering channels.
- Build and manage high-value relationships with corporate clients, bulk buyers, and institutional partners to drive B2B revenue.
- Oversee the brand social media presence, content calendar, and digital campaigns to maximize engagement and conversions.
- Collaborate with the digital marketing and content teams to ensure all campaigns are on-brand and performance-driven.
- Identify and pursue new revenue streams, including subscription boxes, brand collaborations, and pop-up events.
- Track, analyze, and report sales data and marketing performance metrics to management on a monthly basis.
- Represent the brand at industry events, activations, and promotional opportunities while managing seasonal campaign calendars.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4 to 6 years of proven experience in sales and/or marketing, with at least 2 years in a leadership or managerial role.
- Demonstrated track record of driving measurable revenue growth through both digital and offline channels.
- Strong understanding of the Lagos consumer market, food landscape, and hospitality industry.
- Excellent communication, negotiation, and stakeholder management skills.
- Highly organized with the ability to manage multiple projects, promotional pricing structures, and deadlines simultaneously.
- Existing network of corporate clients or event planners in Lagos is a strong advantage.
- Competitive salary with performance-based incentives and bonuses.
- Opportunities for professional development and direct impact on business expansion.
- Collaborative and dynamic work environment within a supportive business development team.