About the Role
Fact Base Consulting is currently seeking a dynamic and result-oriented Route to Market Officer to join our client's growing commercial team in Nigeria. In this role, you will play a pivotal part in expanding market reach, optimizing distribution networks, and driving strategic sales initiatives across various channels. If you possess a deep understanding of Fast-Moving Consumer Goods (FMCG) operations and a passion for data-driven channel management, this opportunity will allow you to accelerate your career with an industry leader.
Key Responsibilities- Support the implementation and optimisation of route-to-market strategies across assigned territories and distribution channels.
- Monitor market coverage, product availability, distribution efficiency, and channel performance to identify gaps and improvement opportunities.
- Analyse distributor, wholesaler, retailer, and customer performance to support effective channel management and commercial decision-making.
- Monitor the effectiveness of existing routes, territories, and distribution models, recommending adjustments based on evolving market dynamics and business requirements.
- Collaborate closely with internal sales teams and external partners to achieve mutually beneficial business objectives and sales targets.
- B.Sc. or HND in Marketing, Sales, Business Administration, or any other relevant discipline.
- More than four years of relevant professional experience, preferably within the fast-moving consumer goods (FMCG) industry.
- Strong working knowledge of route-to-market principles, distribution models, and channel management frameworks.
- Good understanding of FMCG sales and field distribution operations in the Nigerian market.
- Exceptional analytical skills with proficiency in evaluating commercial data and generating actionable insights.
- Strong communication, negotiation, and stakeholder management abilities.
- Competitive salary and performance-based incentive packages.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional development, continuous learning, and clear career progression.
- A collaborative and dynamic work environment that encourages innovation and strategic thinking.