About the Role
MarbleClear Limited, a full-service Human Resources Management firm, is recruiting on behalf of a leading FMCG client for a Route-to-Market (RTM) Manager. In this strategic role, you will develop and execute innovative distribution strategies to optimize product availability, enhance market coverage, and drive sales performance across Ibadan and Lagos. If you possess a deep understanding of the Nigerian consumer goods landscape and excel at distributor management, this is an exceptional opportunity to accelerate your career with an industry leader.
Key Responsibilities- Develop and implement nationwide Route-to-Market strategies to improve product availability, market penetration, and distribution efficiency.
- Design and optimize distributor territories, sales routes, and coverage plans using route optimization and geo-mapping tools.
- Develop and implement sales processes for primary and secondary sales execution to improve overall sales performance.
- Build and manage strong relationships with distributors, ensuring alignment with business objectives and sustainable growth.
- Monitor distributor performance, inventory levels, and route productivity to improve operational efficiency.
- Establish, monitor, and drive key sales KPIs, including market coverage, SKU distribution, sales productivity, and target achievement.
- Lead the implementation and continuous improvement of Sales Force Automation (SFA) systems to enhance planning and execution.
- Collaborate with Sales, Marketing, Supply Chain, and cross-functional teams to ensure effective trade execution.
- Analyze market trends, sales performance, and customer insights to continuously improve RTM strategies.
- Maintain and update the distributor and dealer database to support strategic expansion and business growth.
- Prepare periodic performance reports and provide actionable recommendations to improve route efficiency.
- B.A, B.Sc, or MBA in Business Administration, Marketing, Business Management, or a related field.
- Minimum of 7 years of experience in Sales and Marketing, with at least 2 years of specialized Route-to-Market (RTM) experience in an FMCG environment.
- Prior experience in the dairy industry is an added advantage.
- Strong understanding of Nigeria market structure, distribution channels, and consumer trends.
- Proven experience in sales planning, distributor management, route optimization, and market development.
- Hands-on experience implementing Sales Force Automation (SFA) tools and performance management systems.
- Strong analytical, project management, leadership, and stakeholder management skills.
- Excellent presentation, reporting, and communication skills.
- Valid driver's license with a willingness to travel extensively.
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and career advancement.
- Dynamic and collaborative work environment with industry leaders.