About the Role
Sonia Foods Industries Limited, a leading manufacturer of popular Nigerian food and beverage brands such as Sonia Tomato Paste, Seasoning Cubes, and Vitasoy, is seeking an experienced and dynamic Regional Sales Manager. You will oversee sales operations within a defined region, lead high-performing teams, and execute strategic plans to achieve aggressive business goals in the competitive FMCG market.
Key Responsibilities- Develop and implement regional sales strategies aligned with Sonia Foods' corporate objectives and market growth targets.
- Lead, train, and motivate regional sales professionals to exceed targets, improve retention, and enhance overall performance.
- Drive regional revenue growth and market share by monitoring budgets, pricing structures, and high-impact promotional activities.
- Build and maintain strong relationships with key distributors, wholesalers, and retail partners across the assigned region.
- Analyze market trends, competitor activities, and consumer behavior to optimize sales operations and deliver accurate forecasts.
- Ensure flawless execution of national marketing campaigns and maintain optimal brand visibility at all retail touchpoints.
- Bachelor Degree in Business Administration, Marketing, or a related discipline; an MBA is a strong advantage.
- Minimum of 7 to 10 years of proven sales experience within the Nigerian FMCG sector, with at least 3 years in a Regional Sales Manager role.
- Strong understanding of local distribution channels, retail dynamics, and supply chain processes.
- Exceptional leadership, negotiation, and communication skills with a data-driven, results-oriented mindset.
- Proficiency in CRM software, Microsoft Office Suite, and a valid driver's license with willingness to travel extensively.
- Competitive salary with performance-based bonuses and incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional career advancement within a leading Nigerian manufacturing company.