About the Role
Moniepoint Inc. is a leading financial technology company digitising Africa's real economy by building a comprehensive financial ecosystem for businesses. We are currently looking for a dynamic and results-driven Regional Marketing Specialist to spearhead our brand growth, customer acquisition, and market penetration initiatives in the North-East region.
Key Responsibilities- Develop and execute localized quarterly regional marketing calendars aligned with national strategies and economic nuances.
- Manage the regional marketing budget meticulously, ensuring optimal cost per acquisition and financial tracking.
- Act as the regional Brand Guardian, overseeing physical branding standards on branches, ATMs, and local media placements.
- Design and lead high-energy neighborhood activations, trade-hub campaigns, and sales enablement initiatives.
- Build strategic relationships with local stakeholders, trade unions, and community leaders to enhance brand goodwill.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4 to 6 years of progressive marketing experience within FinTech, FMCG, or Telecommunications sectors.
- Demonstrated expertise in data analysis, vendor negotiation, and regional project management.
- Exceptional understanding of the North-East Nigerian consumer market and cultural nuances.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness packages.
- Opportunities for rapid career growth within a leading African fintech ecosystem.
- Collaborative, innovative, and dynamic work environment.