About the Role
IDA Beauty is a leading e-commerce beauty brand specializing in premium face, lips, and eye cosmetics committed to quality and durability. We are seeking a proactive and relationship-driven Public Relations Officer to serve as the public face of our brand. The ideal candidate will spearhead brand pitching, strategic partnerships, and visibility campaigns, ensuring our premium brand image resonates across Nigeria's vibrant beauty landscape.
Key Responsibilities- Develop and execute comprehensive public relations strategies to enhance IDA Beauty's market presence.
- Write compelling press releases, founder stories, campaign narratives, and brand communications.
- Build and maintain robust relationships with media outlets, lifestyle blogs, magazines, influencers, and press platforms.
- Coordinate interviews, media appearances, and press coverage for the brand and executive leadership.
- Lead strategic communication for new product launches, corporate events, and brand collaborations.
- Monitor industry trends to identify proactive opportunities for public engagement and brand visibility.
- Proven experience in Public Relations, Communications, Journalism, Marketing, or Brand Management.
- Exceptional written and verbal communication skills with a strong background in storytelling and consumer psychology.
- Demonstrated ability to convert media narratives and brand messaging into customer engagement and revenue.
- Strong networking abilities with established connections in the Nigerian media or influencer space.
- Previous experience in the beauty, fashion, or luxury retail industry is a distinct advantage.
- Confidence, professionalism, and a passion for women empowerment and beauty branding.
- Competitive salary with performance-based bonuses.
- Opportunities for rapid career growth in a leading e-commerce beauty startup.
- A creative, inclusive, and dynamic work environment.
- Exclusive access to premium IDA Beauty products.