About the Role
Nile University of Nigeria, a prestigious multidisciplinary institution and member of Honoris United Universities, is looking for a dynamic and highly competent Officer, Marketing to join our vibrant Marketing & Public Relations team in Abuja. Founded in 2009, we offer top-tier academic programmes across eight best-in-class faculties. In this role, you will play a crucial part in executing marketing campaigns across digital and traditional channels to drive brand awareness, generate quality leads, and boost student enrollment.
Key Responsibilities- Execute comprehensive marketing campaigns across digital channels, including social media, email marketing, and SEO/SEM initiatives.
- Conduct thorough market research and competitor analysis to provide actionable insights for our overarching marketing strategy.
- Analyze campaign performance metrics and deliver data-driven recommendations for continuous optimization.
- Collaborate closely with the creative and media teams to coordinate and develop compelling campaign assets and content.
- Support the planning and execution of promotional events, webinars, and specialized academic programme launches.
- Maintain and update marketing collateral, promotional materials, and website content to ensure brand consistency.
- Partner with admissions and sales teams to bolster lead generation and prospective student nurturing efforts.
- Prepare detailed campaign performance reports for management review.
- Bachelor degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
- Minimum of 2 years of proven experience in marketing, digital marketing, sales, or market research.
- Strong analytical, written, and verbal communication skills.
- Demonstrated knowledge of digital marketing platforms, social media management, and modern campaign tools.
- Prior experience with CRM software and marketing analytics tools is highly desirable.
- A creative mindset complemented by exceptional attention to detail and strong professional integrity.
- Competitive salary structure aligned with industry standards.
- Opportunities for professional development within a globally recognized educational network.
- Collaborative, innovative, and inclusive work environment in Abuja.
- Health and wellness support.