About the Role
DKT International is looking for a dynamic and results-driven Product Manager to own the brand strategy, positioning, and demand generation for Lydia IUD and Progesta Injectable across all channels in Nigeria. In this impactful role, you will build sustained provider and consumer demand, translating clinical attributes into compelling marketing campaigns that expand women's reproductive health choices.
Key Responsibilities- Develop and execute comprehensive annual marketing plans and value propositions for Lydia IUD and Progesta Injectable.
- Design high-impact demand generation campaigns across digital, social media, radio, and field activation channels.
- Collaborate with Clinical Services to create provider-facing detailing materials, CMEs, and objection-handling tools.
- Partner with trade and channel teams to ensure optimal product visibility, merchandising, and distribution.
- Track marketing KPIs, manage budgets efficiently, and ensure NAFDAC and regulatory compliance on all materials.
- Bachelor's degree in Marketing, Business Administration, Health Sciences, or a related field; MBA is an advantage.
- Minimum of 4 to 6 years of product or brand marketing experience within FMCG, pharmaceuticals, or health commodities.
- Proven track record of executing campaigns that successfully drive volume and market share.
- Strong background in marketing to both B2B professional healthcare audiences and B2C consumers.
- Exceptional cultural fluency, strategic thinking, and project management skills tailored to the Nigerian healthcare landscape.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and leadership development.
- The chance to make a profound, measurable impact on maternal and reproductive health in Nigeria.