About the Role
Tezera is seeking a dynamic and driven Product & Growth Marketer to lead marketing for Nudge, an innovative reminder app used in nearly 20 countries worldwide. As our very first marketing hire, you will take full ownership of how our product is perceived and discovered. This is a full-time, three-month contract position with a clear pathway to a permanent role based on your performance and results.
Key Responsibilities- Own product positioning and messaging across our website, App Store listings, and marketing channels.
- Plan and execute high-impact product launches for new features, updates, and promotional offers.
- Design and manage growth initiatives, including referral programs, partnerships, and user acquisition campaigns.
- Create and publish three short-form videos weekly across TikTok and Instagram Reels.
- Manage our X account daily through active posting, thoughtful replies, and genuine community engagement.
- Participate authentically in relevant Reddit threads, LinkedIn discussions, and productivity communities.
- Conduct user interviews to gather actionable feedback and success stories for the product team.
- Run weekly growth experiments, analyze performance data, and quickly pivot based on results.
- Proven experience in short-form video creation, social media management, and community building.
- Strong background in developing content strategies and executing growth experimentation.
- Familiarity with natural language task tools and basic video editing capabilities.
- Prior involvement or deep understanding of ADHD or productivity communities is a strong plus.
- Exceptional communication skills with a native-level understanding of digital culture and platform trends.
- Flexible remote working environment with a global team.
- Dedicated budget for marketing tools and small paid acquisition experiments.
- Direct mentorship and collaboration with the founder.
- Opportunity to transition into a permanent, long-term leadership role upon successful contract completion.