About the Role
Ascentech Services Limited is currently recruiting a dynamic and results-driven On-Trade Executive to join our team in Lagos, Nigeria. In this role, you will play a pivotal part in expanding our market presence by driving sales and increasing brand visibility across the thriving on-trade channel. You will engage directly with key players in the hospitality industry to build lasting partnerships and accelerate business growth.
Key Responsibilities- Drive sales and achieve assigned revenue targets within the on-trade channel and designated Lagos territory.
- Identify, prospect, and develop new business opportunities across hotels, restaurants, bars, cafés, and similar lifestyle outlets.
- Conduct regular outlet visits to build strong relationships, generate consistent orders, and maximize customer engagement.
- Maintain excellent rapport with outlet owners, managers, purchasing officers, and key decision-makers.
- Ensure optimal product placement, striking brand visibility, and uninterrupted availability across all assigned locations.
- Monitor sales performance, track market trends, evaluate competitor activities, and relay customer preferences to management.
- Negotiate favorable sales agreements and promotional opportunities in alignment with company policies and profitability goals.
- Prepare comprehensive sales reports, update customer CRM records, and provide actionable feedback on market dynamics.
- Coordinate promotional campaigns and exciting brand activations to elevate product awareness and stimulate sales volume.
- Manage end-to-end follow-ups regarding customer orders, deliveries, payments, and overall account maintenance.
- Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related discipline.
- Minimum of 2 to 3 years of proven sales experience, preferably within the on-trade, hospitality, beverage, or fast-moving consumer goods (FMCG) sectors.
- Demonstrated success in selling to hotels, restaurants, bars, and cafés within the Nigerian market.
- Exceptional communication, negotiation, interpersonal, and persuasive selling skills.
- Strong territory management abilities with a proven track record of prospecting new clients and meeting targets.
- Willingness to travel frequently within the assigned territory and work weekends when business demands require.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement within a leading recruitment and business solutions firm.
- Dynamic, collaborative, and rewarding work environment in Lagos.