About the Role
CIG Motor Ltd, the exclusive distributor of GAC Motor in Nigeria, is seeking a results-driven Offline Marketing Specialist to elevate our brand presence through traditional and experiential marketing channels. In this role, you will be instrumental in executing impactful offline campaigns that connect our world-class automotive brand with Nigerian consumers, driving foot traffic to our dealerships, and solidifying our market leadership.
Key Responsibilities- Plan and execute comprehensive offline marketing campaigns, encompassing print, radio, TV, outdoor billboards, and experiential events.
- Coordinate the timely rollout of marketing initiatives and promotional activities in alignment with corporate strategy.
- Manage relationships and negotiate favorable rates with media houses, printers, and outdoor advertising vendors to maximize cost-efficiency.
- Oversee showroom and dealership branding, ensuring all signage and point-of-sale materials strictly adhere to global brand guidelines.
- Manage the production and distribution of marketing collateral, including brochures, flyers, and corporate banners.
- Monitor offline market trends, competitor activities, and manage the allocated marketing budget effectively.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 to 5 years of proven experience in offline, traditional, or field marketing, preferably within the automotive or retail sector.
- Strong network and experience working with print, broadcast, and outdoor media vendors in Nigeria.
- Exceptional vendor negotiation, project management, and budget-tracking skills.
- High attention to detail with a strong commitment to maintaining brand consistency and collateral quality.
- Excellent organizational, interpersonal, and cross-functional coordination abilities.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and international training within a global automotive brand.
- A dynamic, collaborative, and fast-paced work environment.