About the Role
Cavista is a forward-thinking and globally connected organization committed to innovation, excellence, and meaningful impact. We empower organizations with world-class technology solutions, custom software, and innovative IT consultation to increase operational efficiency. We are currently seeking a highly strategic and results-driven Marketing Specialist to drive and execute integrated marketing and communication initiatives that elevate our brand, deepen stakeholder engagement, and drive measurable business growth across global markets.
Key Responsibilities- Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to boost brand awareness and revenue growth.
- Own and optimize digital marketing initiatives including SEO/SEM, AEO/GEO (AI search optimization), PPC, social media advertising, and email marketing.
- Build and manage email marketing and automation workflows, including segmentation, nurture campaigns, and comprehensive performance reporting.
- Create interactive product demos using tools like Storylane or Navattic for effective demand generation and sales enablement.
- Analyse market trends, customer insights, and competitor activities to inform strategic marketing decisions and identify new growth opportunities.
- Partner cross-functionally with creative, product, and leadership teams to align marketing strategies with business objectives.
- Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning.
- Track, measure, and report on campaign performance using analytics tools like Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to maximize ROI.
- Support PR and communication initiatives, including media engagement and corporate messaging.
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of experience in digital marketing, preferably within the technology industry.
- Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
- Strong expertise in SEO, SEM, PPC, social media, email marketing, and content strategy.
- Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, and Ahrefs.
- Advanced analytical skills to interpret complex data, generate actionable insights, and optimize performance.
- Excellent written and verbal communication skills with a talent for crafting compelling, audience-focused content.
- Strong project management and organizational skills to handle multiple initiatives simultaneously.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a strong advantage.
- A fast-paced, collaborative, and purpose-driven team environment that empowers professional growth.
- Opportunities to shape the voice of a global tech brand while working alongside innovative leaders.
- Professional development and leadership support to sharpen your marketing expertise.
- Competitive compensation package with a full suite of benefits, including health and wellness programs.
- Generous paid time off, including vacation days, public holidays, and birthday leave.