About the Role
Proten International is a leading Human Capital Development firm with head offices in London and Lagos, offering premier training, coaching, and consulting services across Europe and Africa. We are currently looking for an ambitious and results-driven Marketing & Sales Manager to join our Lagos team. In this pivotal role, you will spearhead our group-wide marketing and sales strategies, ensuring consistent brand positioning, optimized conversion rates, and sustainable revenue growth across our diverse service offerings. If you possess a passion for human capital development and a proven flair for digital and performance marketing, we invite you to elevate your career with us.
Key Responsibilities- Develop and execute comprehensive group-wide marketing and sales strategies to drive revenue growth across all business units.
- Lead digital performance marketing campaigns encompassing SEO, paid search, paid social, and retargeting initiatives.
- Maintain strict brand consistency and elevate market positioning across all company subsidiaries and service touchpoints.
- Establish clear sales targets, spearhead conversion rate optimization, and formulate competitive pricing strategies.
- Forge strategic partnerships, coordinate impactful industry events, and manage key stakeholder engagements.
- Utilize robust performance reporting and data-driven insights to optimize campaigns and inform executive decision-making.
- Bachelor's degree in Business Management, Marketing, or a related discipline; postgraduate or professional qualifications will be an added advantage.
- Minimum of 5 years of proven professional experience in Marketing, Digital Marketing, and Sales, ideally within a multi-brand or group corporate structure.
- Demonstrated track record of successfully driving revenue growth through innovative and targeted marketing campaigns.
- Strong analytical mindset equipped with advanced expertise in Google Analytics, Google Trends, SEO/SEM, and various performance marketing tools.
- Extensive experience in managing external agencies, vendors, and collaborating with cross-functional internal teams.
- Exceptional negotiation, leadership, and stakeholder management skills suited for a fast-paced environment.
- Competitive salary package with performance-based incentives and bonuses.
- Opportunities for professional development and continuous learning within an international firm.
- Dynamic, collaborative, and inclusive work culture based in our vibrant Lagos head office.