About the Role
We are looking for a results-driven Marketing Officer to join our reputable company operating in the power, energy, and industrial sectors in Nigeria. In this role, you will play a pivotal part in developing and executing comprehensive marketing strategies, managing digital channels, conducting competitor analysis, and generating quality leads to support our commercial objectives.
Key Responsibilities- Develop and implement strategic marketing plans, campaigns, and annual budgets aligned with business objectives.
- Conduct thorough market research and competitor analysis to identify emerging opportunities within the power, energy, and industrial sectors.
- Generate, qualify, and track leads while working closely with the Business Development team to drive customer acquisition and conversion.
- Manage the company's digital marketing activities, social media platforms, website content, and online engagement metrics.
- Support brand management, corporate communications, and the creation of marketing collateral like brochures and corporate profiles.
- Plan and coordinate corporate events, industry exhibitions, stakeholder engagements, and promotional activities.
- Monitor and report on marketing key performance indicators (KPIs), campaign ROI, and overall market trends to management.
- Minimum of 2 to 4 years of relevant marketing experience, preferably within the energy, power, engineering, or industrial sectors in Nigeria.
- Proven expertise in digital marketing, social media management, content creation, and lead generation.
- Strong analytical skills with proficiency in marketing analytics, competitor research, and performance reporting.
- Excellent written, verbal communication, and interpersonal skills with a strong commercial acumen.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Competitive salary with performance-based incentives.
- Opportunities for professional growth and career advancement in a dynamic sector.
- Comprehensive health insurance and wellness benefits.
- Collaborative and innovative work environment with continuous learning opportunities.