About the Role
Food Concepts Plc, the parent company of the pioneering and rapidly growing Quick Service Restaurant brand Chicken Republic, is looking for a creative and results-driven Marketing Officer to join our vibrant team in Nigeria. In this role, you will create unique customer experiences, drive B2B sales, and execute innovative marketing strategies to increase brand loyalty and revenue across our retail network.
Key Responsibilities- Drive B2B sales of products and services, creating a distinct market niche and growing overall sales volume and value.
- Analyze market and competitive trends to recommend adjustments to marketing strategies and promotional plans.
- Own and manage revenue-generating non-traditional channels, including bulk orders, voucher sales, and kiddies' parties, ensuring a minimum contribution of 15% to total annual sales.
- Build and maintain comprehensive customer databases utilizing electronic, online, and telecommunication platforms.
- Oversee public relations initiatives, advertising, online marketing, and the production of visual aids and publications.
- Ensure strict compliance with government regulatory requirements and maintain confidentiality regarding all trade and brand secrets.
- Minimum of a University Degree in Marketing, Communications, or a related field.
- At least 2 years of professional marketing coordination experience within the food, beverage, or retail environment.
- Strong functional competencies in brand management, marketing research and analysis, and product lifecycle management.
- Excellent communication, negotiation, presentation, and people management skills.
- High level of integrity, results-oriented mindset, and the ability to work effectively across all levels of management.
- Competitive salary with performance-based incentives and bonuses.
- Opportunities for rapid career growth within West Africa's fastest-growing food sector.
- Comprehensive health insurance and wellness benefits.
- A dynamic, collaborative, and fast-paced work environment.