About the Role
PoweredUp Consulting, a fully indigenous HR and coaching organization, is seeking a strategic Marketing Manager to spearhead the go-to-market launch of our flagship products. We bridge competency gaps in organizational development through innovative HR solutions and cutting-edge coaching techniques that help leaders achieve optimal performance and career advancement.
We need an experienced marketer who can own the complete product launch lifecycle—from closed testing through open beta to full public release. This is a hands-on role requiring someone who understands the difference between impressions and genuine user activation, with a proven ability to execute ambitious launches independently.
Key Responsibilities- Develop and execute comprehensive go-to-market and launch strategies for flagship and additional products
- Drive user acquisition and activation through strategic channel management including content, social media, paid advertising, partnerships, and community building
- Manage complete product lifecycle from closed testing through public launch phases
- Collaborate cross-functionally with development and internal teams to ensure launch readiness and alignment
- Establish performance metrics focused on active users rather than vanity metrics
- Own execution end-to-end with minimal team support
- Bachelor's degree (B.Sc/HND) in Business Administration, Marketing, or related field
- 6+ years of marketing experience at mid-senior to senior level
- Proven track record launching products or campaigns in tech, startup, or fast-moving environments
- Strong expertise in digital channels and performance/growth marketing
- Self-directed, outcome-focused mindset with ability to manage ambiguity
- Demonstrated capacity to launch products from concept to market success