About the Role
TRANOS is a diversified engineering and technology company focused on simplifying lives through innovative solutions. In over 8 years of existence, TRANOS has grown into a reputable and internationally recognized brand specializing in engineering, fabrication, maintenance, and project management. We are currently looking for a strategic and dynamic Marketing Manager to lead our marketing initiatives, enhance our market presence, and support our continued business growth in Nigeria.
Key Responsibilities- Develop, implement, and oversee comprehensive B2B marketing strategies aligned with overarching business goals.
- Conduct and analyze market research to identify opportunities, industry trends, and customer needs.
- Lead the planning, execution, and performance tracking of marketing campaigns across digital and traditional channels.
- Drive brand consistency across all communications, designs, and corporate campaigns.
- Manage day-to-day brand management, monitoring brand perception and implementing improvement initiatives.
- Collaborate with cross-functional teams, including business development and sales, to create high-impact materials that support revenue growth.
- Manage relationships with external vendors, agencies, and partners to optimize campaign outcomes and cost efficiency.
- Provide guidance, mentorship, and leadership to the marketing team to foster continuous professional growth.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree or professional certification is an advantage).
- Minimum of 7 years of progressive marketing experience, with at least 4 years in a supervisory capacity within a manufacturing or engineering industry.
- Proven track record of developing and executing successful B2B marketing campaigns and strategies.
- Strong proficiency in digital marketing strategies, SEO, CRM systems, analytics, and social media management.
- Exceptional leadership, stakeholder engagement, communication, and presentation skills.
- Strong analytical and problem-solving abilities with a data-driven decision-making approach.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development and career advancement.
- A collaborative, innovative, and dynamic work environment.