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Marketing Manager

Inq | Lagos, Nigeria

Full-Time Posted today 2 views

About the Role

inq. is a global leading-edge solutions provider specializing in innovative services including Edge AI and IoT, Fabric, SDN/NFV for Edge Cloud, Secure Access Services Edge, and Elastic Edge. We are looking for an experienced Marketing Manager to develop and execute integrated marketing strategies that strengthen our market position, build brand visibility, support revenue growth, and position inq. as a credible digital solutions partner in Nigeria.

Key Responsibilities
  • Translate and consistently apply inq.'s corporate positioning, brand identity, and messaging across all market-facing channels to strengthen visibility in the Nigerian technology ecosystem.
  • Develop compelling value propositions, go-to-market plans, and sector-specific strategies for inq.'s cutting-edge products and solutions.
  • Collaborate closely with Sales to build robust demand generation campaigns, manage the sales pipeline, and provide essential enablement collateral.
  • Lead digital marketing, SEO, content creation, and PR coordination to establish executive thought leadership and drive digital engagement.
  • Manage industry events, strategic sponsorships, and partner ecosystems to maximize brand visibility and commercial impact.
  • Turn successful customer engagements into credible market proof, case studies, and testimonials.
  • Oversee the annual marketing budget, agency relationships, and performance KPIs to ensure high return on investment.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline (CIM certification is an advantage).
  • Minimum of 6 to 8 years of relevant B2B marketing experience, ideally within technology, telecommunications, or digital solutions sectors.
  • Demonstrated success in strategic planning, hands-on execution, budget management, and cross-functional leadership.
  • Strong understanding of the Nigerian business and technology environment with proven commercial acumen.
  • Exceptional skills in brand management, digital marketing, content creation, SEO, and project management.

Benefits
  • Competitive salary package commensurate with experience.
  • Opportunities for professional growth and leadership within a global tech organization.
  • Collaborative, dynamic work environment partnering with top-tier technology experts.

Skills

B2B Marketing Digital Marketing Strategic Planning Brand Management Demand Generation SEO Content Marketing Budget Management Product Marketing Corporate Communications
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