About the Role
Kaiglo Stores Limited, a leading Nigerian online marketplace founded in 2018, is looking for a results-driven Marketing Manager to boost merchant sales and expand our customer reach. In this role, you will spearhead our marketing initiatives to build trust, reliability, and efficiency within the Nigerian e-commerce ecosystem, taking full ownership of our brand visibility and revenue growth.
Key Responsibilities- Develop and execute comprehensive marketing strategies aligned with business and revenue targets.
- Manage end-to-end digital marketing activities including social media, content creation, SEO, email, and online campaigns.
- Create targeted campaigns that generate quality leads, drive customer acquisition, and maximize sales conversions.
- Monitor campaign performance, analyze marketing data, and implement data-driven improvements.
- Conduct thorough market and competitor research to identify emerging growth opportunities.
- Collaborate closely with the sales team to ensure marketing efforts directly support sales targets and business expansion.
- Manage marketing calendars, budgets, and partnerships effectively while tracking key performance indicators.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of proven digital marketing experience, ideally within e-commerce, retail, or tech sectors in Nigeria.
- Strong expertise in social media marketing, content strategy, SEO, paid advertising, and customer acquisition funnels.
- Commercial mindset with a demonstrable ability to translate marketing metrics into revenue growth.
- Excellent project management skills with the ability to work independently and manage multiple priorities.
- Competitive salary with performance-based incentives.
- Opportunities for professional growth and leadership in a fast-paced e-commerce environment.
- Collaborative and dynamic work culture with a talented team.