About the Role
CIG Motor Ltd is seeking a dynamic and experienced Marketing Manager to spearhead our marketing strategy and execution in Nigeria. In this critical leadership role, you will oversee brand management, digital and offline campaigns, events, and creative output to build brand equity and drive sales for GAC Motor vehicles. If you possess a passion for the automotive industry and a proven track record in developing high-impact marketing campaigns, we invite you to join our growing team.
Key Responsibilities- Develop and execute comprehensive annual marketing plans and budgets aligned with overall business and sales objectives.
- Plan and oversee integrated marketing campaigns across digital, social, and traditional offline channels.
- Lead, mentor, and manage the internal marketing team to achieve performance targets and high-quality creative output.
- Manage relationships with external agencies, media vendors, and strategic partnership opportunities.
- Track marketing ROI, campaign performance, and lead generation metrics to ensure data-driven decision-making.
- Maintain consistent brand identity, messaging, and visual standards across all customer touchpoints.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree or MBA is an advantage.
- Professional marketing certification such as CIM or NIMN is strongly preferred.
- Minimum of 6 to 8 years of progressive marketing experience, with at least 2 years in a managerial or leadership role.
- Prior experience in the automotive, manufacturing, or FMCG industry is highly preferred.
- Demonstrated expertise in strategic marketing planning, budget management, and vendor negotiations.
- Exceptional leadership, communication, and stakeholder management abilities.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and career advancement within a global automotive brand.
- Dynamic, fast-paced work environment with a collaborative team.