About the Role
Vitafoam Nigeria Plc, a pioneering and leading manufacturer of polyether foam, furniture, and lifestyle products, is seeking a strategic and results-driven Marketing Lead to direct our overall marketing operations and product growth initiatives. As part of our commitment to diversity, equity, and inclusion, this senior management opportunity is specifically targeted at qualified female professionals to strengthen gender balance in our leadership team. The ideal candidate will bring extensive experience from the manufacturing or fast-moving consumer goods sector, demonstrating a strong track record of scaling market share and executing multi-channel campaigns across Nigeria.
Key Responsibilities- Develop and execute comprehensive brand strategies aligned with company revenue targets and corporate vision.
- Lead market research, product positioning, pricing strategies, and end-to-end launch execution for diverse product lines.
- Manage and optimize annual marketing budgets across traditional media, trade marketing, digital channels, and public relations.
- Analyze market trends, competitor activity, consumer insights, and distributor networks to unlock new growth opportunities.
- Collaborate closely with sales, supply chain, research and development, and production teams to align demand with product availability.
- Mentor and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree or MBA is a strong advantage.
- Minimum of 10 years of progressive marketing experience, including at least 5 years in a senior leadership role within manufacturing, industrial goods, or FMCG.
- Demonstrated expertise in trade marketing, distributor channel management, and brand activation within the Nigerian market.
- Strong financial acumen with proven capability in budgeting, marketing ROI analysis, and data-driven decision-making.
- Targeted specifically at female professionals in alignment with our corporate diversity and inclusion objectives.
- Competitive executive remuneration package supported by performance-based bonuses.
- Official company car provided for executive mobility.
- Comprehensive health insurance and wellness coverage for you and your dependents.
- Gratuity scheme in accordance with company policy.
- Clear career progression pathways within a stable and well-established corporate structure.