About the Role
LawPavilion Business Solutions, Africa's No. 1 provider of LegalTech and Artificial Intelligence solutions, is seeking a strategically-minded Marketing Content Manager to drive revenue through compelling, data-driven content. You will operate at the intersection of content strategy and commercial growth, creating high-value content that engages audiences across the entire customer lifecycle—from awareness to retention.
Key Responsibilities- Develop segmented content strategies for B2B and B2C audiences aligned with distinct market needs
- Create product-embedded, high-value content including guides, case studies, webinars, email sequences, ebooks, and blog posts
- Execute keyword research, optimize for high-intent SEO, and implement on-page optimization strategies
- Identify content gaps through competitor analysis and search intent mapping
- Manage an editorial calendar synchronized with sales priorities and product launches
- Track content performance metrics including MQLs, pipeline influence, organic traffic growth, and content-assisted deals
- Collaborate with design teams on visual content enhancement and cross-channel distribution
- Manage multiple products simultaneously, working independently with minimal supervision
- 2–4 years B2B content marketing experience (SaaS, tech, or professional services preferred)
- Exceptional writing proficiency across multiple formats with a strong portfolio
- Proven track record of creating conversion-focused content with demonstrated metrics
- Advanced SEO expertise including keyword research, technical optimization, and organic growth strategy
- Ability to translate complex technical features into clear, compelling value propositions
- Strategic, data-driven mindset with analytics and A/B testing experience
- Legal content writing experience strongly preferred
- Self-directed approach with strong time management skills