About the Role
Hyatt is guided by its core purpose: to care for people so they can be their best. With a globally renowned portfolio spanning over 1,000 properties across more than 75 countries, we are dedicated to delivering exceptional hospitality experiences. We are currently seeking a talented and results-driven Marketing Communications (Marcom) Manager to join our team in Lagos, Nigeria (Req ID: LAG000057). In this exciting role, you will champion our brand identity, elevate our market presence, and drive revenue through innovative marketing and communication strategies tailored to the hospitality industry.
Key Responsibilities- Develop and implement comprehensive marketing and communications plans aligned with hotel revenue and business goals.
- Manage brand positioning to ensure strict compliance with Hyatt's global brand guidelines.
- Oversee all digital marketing channels, including the hotel website, SEO/SEM strategies, targeted email campaigns, and official social media platforms.
- Plan and execute high-impact online and offline advertising campaigns.
- Drive public relations activities, including strategic media outreach, compelling press releases, and high-value influencer partnerships.
- Coordinate professional photo shoots, dynamic video production, and engaging content creation for promotional use.
- Collaborate closely with Sales, Events, and Revenue Management teams to boost business across rooms, F&B outlets, and event spaces.
- Monitor local and international market trends, competitor activities, and valuable customer insights.
- Track campaign performance using advanced analytics tools and continuously optimize marketing strategies for maximum ROI.
- Manage marketing budgets responsibly and maintain strong relationships with external agencies, vendors, and media partners.
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- 4 to 7 years of proven professional experience in marketing or communications, preferably within the hospitality sector or luxury consumer brands.
- Strong technical understanding of digital marketing tools, including Google Analytics, social media advertising platforms, and CRM systems.
- Excellent written and verbal communication skills with a flair for storytelling.
- Creative thinking capabilities combined with strong attention to detail and project management skills.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Demonstrated experience working successfully with creative agencies and media partners.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Global wellness programs aligned with Hyatt's care-driven culture.
- Exciting opportunities for career growth and professional development within an international hospitality leader.