About the Role
Alaro City is a mixed-income, city-scale development featuring world-class residential, commercial, logistics, and recreational spaces. We are looking for a dynamic and results-driven Marketing Associate to join our growing team in Nigeria. In this role, you will play a pivotal part in executing our annual marketing plan, enhancing brand visibility, and driving online lead generation to support our overarching business goals.
Key Responsibilities- Plan and execute comprehensive digital marketing campaigns, including SEO, SEM, email, social media, and display advertising.
- Develop and manage weekly social media plans, ensuring consistent publishing across Twitter, Facebook, Instagram, and LinkedIn.
- Create compelling storytelling content to capture the Alaro City opportunity and track development progress.
- Measure and report performance of digital marketing campaigns against established KPIs and ROI targets.
- Contribute to monthly newsletters, maintain the Mailchimp stakeholder database, and optimize website usability and conversion.
- Collaborate closely with the sales team to utilize customer-centric insights and generate high-quality online leads.
- Write engaging articles, press releases, and copy for print and online media while monitoring competitor data and market conditions.
- Bachelor's degree in Marketing or a related discipline from a reputable tertiary institution.
- 6 to 8 years of proven experience in digital marketing, preferably within the real estate sector.
- Strong proficiency in digital marketing tools, data analysis, research, and paid search strategies.
- Exceptional written and oral communication skills with a strong talent for storytelling.
- High energy, results-oriented mindset, and the ability to work autonomously and under pressure.
- Competitive salary commensurate with experience.
- Opportunities for professional growth within a landmark urban development project.
- Dynamic and collaborative work environment with a high-performing team.