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Market Research Specialist

Westfield Consulting | Lagos, Nigeria

Full-Time Posted today 0 views

About the Role

Westfield Consulting is a premier management consultancy firm dedicated to increasing business performance and helping clients achieve their strategic goals. With over a decade of expertise in project management, financial services, and ICT marketing, we provide expert advice and personalized solutions to organizations of all sizes across Nigeria. We are currently looking for a talented Market Research Specialist to join our growing team.

Key Responsibilities
  • Conduct comprehensive primary and secondary market research across various sectors to generate actionable business insights.
  • Design, manage, and deploy surveys, questionnaires, and interviews using industry-standard methodologies and tools.
  • Collect, analyze, and interpret both qualitative and quantitative data to identify emerging industry trends and growth opportunities.
  • Develop high-quality reports, insight papers, presentations, and thought leadership publications for diverse stakeholders.
  • Monitor economic, regulatory, and market developments to provide timely strategic intelligence and recommendations.
  • Translate complex data findings into clear, compelling, and decision-oriented narratives.
  • Collaborate with internal teams and external stakeholders to successfully execute impactful research and policy advocacy projects.
Qualifications
  • Bachelor’s Degree in Economics, Statistics, Business Administration, Public Policy, Social Sciences, or a related field.
  • 4 to 6 years of proven experience in market research, data analysis, or insights development roles.
  • Strong mastery of qualitative and quantitative research methodologies, survey design, and data analytics techniques.
  • Hands-on proficiency in analytical tools such as MS Excel, SPSS, Google Forms, and SurveyMonkey.
  • Exceptional report writing, presentation, and stakeholder engagement competencies.
Benefits
  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and continuous learning within a respected consultancy.
  • Collaborative, innovative, and intellectually stimulating work environment.
  • Health insurance and other staff welfare benefits.

Skills

Market Research Data Analysis Quantitative Research Qualitative Research SPSS Microsoft Excel Survey Design Report Writing Competitive Intelligence Trend Analysis
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