About the Role
Bogo Beverages Limited is looking for a dynamic, commercially driven, and results-oriented Key Sales Account Manager to join our fast-paced team in Lagos. At BOGO, we are game changers working together with fresh ideas to redefine the beverage industry. In this role, you will spearhead the management and expansion of strategic accounts within the Modern Trade and HORECA sectors, championing our premium portfolio of wines, spirits, and energy drinks to capture greater market share.
Key Responsibilities- Develop and execute comprehensive strategic account plans to consistently drive sales growth and surpass revenue targets.
- Cultivate and maintain robust relationships with key buyers, procurement managers, distributors, and critical business stakeholders.
- Identify untapped business opportunities and proactively expand existing accounts across Modern Trade and HORECA channels.
- Negotiate high-value commercial agreements, product listings, pricing structures, and promotional terms aligned with corporate goals.
- Optimize product distribution, stock availability, pristine merchandising, and brand visibility across all assigned key accounts.
- Analyze sales performance metrics, emerging market trends, and competitor activities to unearth actionable growth strategies.
- Partner cross-functionally with Marketing, Finance, Supply Chain, and Logistics to guarantee exceptional customer service.
- Oversee customer payment schedules, mitigate credit risks, and enforce strict compliance with approved commercial terms.
- Deliver accurate sales forecasts, detailed account performance reports, and timely market intelligence updates.
- Bachelor's Degree in Business Administration, Marketing, Sales Management, or a closely related discipline.
- Minimum of 5 years of progressive sales experience within the FMCG or beverage sector.
- At least 3 years of focused experience in strategic account management handling Modern Trade and HORECA channels.
- Deep, practical knowledge of the Nigerian FMCG landscape, with a strong professional network in Lagos.
- Demonstrated track record of surpassing aggressive sales quotas and successfully closing complex commercial negotiations.
- Exceptional interpersonal, verbal communication, negotiation, and analytical problem-solving skills.
- High proficiency in Microsoft Excel and modern sales reporting tools.
- Competitive salary with lucrative performance-based commission structures.
- Comprehensive health insurance coverage for employee and dependents.
- Dynamic, innovative, and inclusive work culture that rewards bold ideas.
- Ample opportunities for professional development and rapid career advancement.