Head, Retail and Social Media

About the Role

Fact Base Consulting is looking for a dynamic and results-driven Head, Retail and Social Media to lead our retail operations and digital marketing strategies. In this dual-focused role, you will spearhead in-store sales, elevate customer experiences, and manage retail staff while simultaneously driving our online presence through engaging social media campaigns and digital brand management. The ideal candidate will seamlessly integrate retail initiatives with online marketing to maximize profitability, brand visibility, and customer engagement in the Nigerian market.

• Lead and oversee daily retail operations, ensuring exceptional in-store customer experiences and optimal store presentation.
• Manage, mentor, and evaluate retail staff to foster a high-performance sales culture.
• Oversee inventory management, stock control, and supply chain coordination to minimize shrinkage and meet sales targets.
• Develop, execute, and monitor comprehensive social media and digital marketing campaigns across key platforms.
• Analyze online metrics and sales data to optimize digital strategies, improve ROI, and drive web-to-store traffic.
• Create engaging multimedia content and manage brand messaging to grow online community engagement and brand loyalty.
• Collaborate with management to align retail promotions, seasonal sales, and marketing calendars.

• B.Sc. or HND in Marketing, Business Administration, Mass Communication, or a related discipline.
• Minimum of 3 years of proven experience in retail management combined with hands-on social media marketing expertise.
• Prior experience in publishing, educational materials marketing, or fast-moving consumer goods retail is a distinct advantage.
• Strong proficiency in Microsoft Office Suite, social media management tools, content creation software, and basic analytics.
• Exceptional leadership, verbal communication, interpersonal, and brand management skills.

• Competitive salary package commensurate with experience and industry standards.
• Opportunities for professional growth and continuous learning within a reputable consulting firm.
• Dynamic, collaborative, and innovative work environment that values creativity and leadership.

Skills