About the Role
Bradfield Consulting is recruiting on behalf of our esteemed client for a dynamic and results-driven Head of Marketing and Communications. In this hands-on leadership role, you will spearhead the College's brand, digital marketing, and communication strategies with a primary focus on increasing quality enquiries, applications, and enrolments. You will work closely with the school leadership, admissions, and academic teams to elevate the institution's reputation among discerning families in Nigeria and the diaspora.
Key Responsibilities- Develop and execute annual marketing plans and budgets aligned directly with institutional admissions targets.
- Manage end-to-end digital marketing campaigns, including SEO, website optimization, and paid search and social ads on Meta and Google.
- Oversee multi-channel content creation, including photography, videography, newsletters, and promotional materials showcasing student life and academic excellence.
- Partner with the admissions department to nurture prospective families from initial contact through to final enrolment.
- Plan and execute high-impact recruitment events, open days, and entrance examinations.
- Ensure all marketing activities and student content strictly comply with internal child protection and safeguarding policies.
- Minimum of 5 years of marketing experience, with at least 2 years in a dedicated digital-led role.
- Proven, hands-on expertise in managing performance-driven paid social and search campaigns with demonstrable ROI.
- Strong background in the Nigerian private education sector, premium consumer services, or international school marketing.
- Proficiency in digital analytics tools, CMS platforms, and basic design software such as Canva or the Adobe Creative Suite.
- Exceptional copywriting, editing, and interpersonal communication skills in English.
- Flexibility to work on-site at the campus in Abeokuta, including occasional overnight stays for key school events.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth within a reputable educational institution.
- A collaborative and supportive work environment valuing innovation and leadership.