About the Role
Shelter Gold Estates is a premier real estate development firm driven by a single mission: to provide verified, high-value, and secure landed properties to investors and families. With over a decade of experience, we have successfully bridged the gap between dreaming of a home and owning one. We are currently looking for an innovative and results-driven Head of Marketing to spearhead our brand growth, elevate our market positioning, and drive high-volume property sales across our strategic estate locations in Nigeria.
Key Responsibilities- Develop and execute comprehensive marketing strategies aligned with the company business goals and real estate sales targets.
- Lead, mentor, and manage a high-performing marketing team encompassing digital marketing, content creation, and brand management.
- Oversee multi-channel marketing campaigns spanning digital, social media, print, outdoor, and experiential channels to generate quality leads.
- Conduct thorough market research and competitor analysis to identify emerging real estate trends and consumer preferences in Nigeria.
- Manage the annual marketing budget, optimizing spend allocation across channels to maximize return on investment.
- Forge strategic partnerships and media collaborations to enhance brand visibility and credibility among investors.
- Track, analyze, and report on marketing KPIs and campaign performance to executive leadership.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a relevant master's degree or professional certification is an advantage.
- Proven extensive experience in marketing leadership, preferably within the Nigerian real estate, property development, or luxury retail sector.
- Demonstrated success in designing and executing high-impact demand generation and brand awareness campaigns.
- Deep understanding of the Nigerian real estate market dynamics, consumer behavior, and digital marketing ecosystems.
- Exceptional leadership, communication, and stakeholder management skills.
- Strong analytical skills with proficiency in marketing analytics and CRM tools.
- Competitive salary with performance-based bonuses and commission structures.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional development and executive leadership growth.
- Dynamic, collaborative, and fast-paced work environment within a reputable real estate firm.
- Staff property purchase discounts and other corporate perks.