About the Role
The Moment of Truth Talent Series is a dynamic business reality show that aims to empower underrepresented entrepreneurs, disabled innovators, and student founders. We are seeking a high-energy, results-oriented Event Marketing Manager to drive audience growth, brand visibility, and candidate conversion for our training programs through strategic offline and online campaigns.
Key Responsibilities- Plan, budget, and execute high-impact preview sessions, founder masterclasses, workshops, and networking mixers designed to showcase training outcomes.
- Design and deploy integrated multi-channel marketing campaigns across email, social media ads, and founder communities to drive event registration.
- Implement event lead-capture systems and manage post-event follow-up sequences to convert attendees into enrolled program participants.
- Track and report key event metrics including cost-per-lead, attendee turnout rates, and return on event spend.
- 3 to 5 years of proven experience in event marketing, campaign management, or growth marketing within the Nigerian market.
- Strong track record of organizing physical events for 50 to 300+ attendees alongside high-converting virtual masterclasses.
- Familiarity with digital marketing platforms such as Meta Ads Manager, email automation tools, Zoom Webinars, and CRM systems.
- Exceptional event vendor management, budget control, and persuasive communication skills.
- Competitive base salary of N300,000 gross monthly with performance-linked conversion bonuses.
- Monthly transport, fuel, data, and communication stipends for operational ease.
- Quarterly performance bonuses tied to lead conversion targets and cohort enrollments.
- Flexible hybrid work schedule aligned with event execution calendars.