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Distributor Partner Specialist

Red Bull | Abuja, Nigeria

Full-time Posted today 1 view

About the Role

Great Brands Nigeria Ltd., a leading consumer goods distribution company with over 35 years of industry experience, is seeking a dynamic and results-driven Distributor Partner Specialist for Red Bull. In this role, you will be instrumental in ensuring effective execution of Red Bull distribution and trade marketing targets by managing distribution partners in the assigned region. You will spend 70% of your time in the field working directly with sales forces across Abuja, Lokoja, and Jos to deliver executional excellence, conduct Perfect Store audits, and provide hands-on coaching.

Key Responsibilities
  • Collaborate with Line Managers and Distribution Partners (DP) to develop and execute comprehensive trade marketing plans, commercial annexes, and business planning processes.
  • Train and coach the DP sales force both in-classroom and in-field on Power Selling, Power Coaching, High-Pressure Negotiation, and Perfect Store standards.
  • Track actual performance against key performance indicators (KPIs), analyze data using Business Intelligence tools, and build actionable plans to unlock sales opportunities.
  • Conduct systematic, frequent field visits (70% of working time) to perform Perfect Store audits, assess trade agreement implementation, and drive operational excellence.
  • Lead monthly business review meetings with DP sales management using scorecard reporting decks and manage POS material storage, maintenance, and ROI reviews for branded coolers.
  • Ensure timely and accurate reporting of financial sales, trade sales, depletions stock flow, and cooler tracking in alignment with Red Bull standards.

Qualifications
  • University Degree is mandatory.
  • Minimum of 5 years of proven sales experience within the fast-moving consumer goods (FMCG) industry, preferably within the beverage sector.
  • In-depth knowledge of the trade and competitive environment, specifically within the Abuja, Lokoja, and Jos open market/off-trade business environment.
  • Strong business acumen, analytical skills, and high numerate ability combined with excellent influencing and negotiation capabilities.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and internet browsers.
  • Fluency in English with exceptional communication, presentation, and training skills.

Benefits
  • Competitive salary and performance-based reward programs.
  • Opportunity to work with a world-class, global brand in a high-growth environment.
  • Continuous professional development through advanced sales and leadership training.
  • Comprehensive health and wellness benefits package.

Skills

Distribution Management Trade Marketing Sales Coaching FMCG Sales Business Analysis Negotiation Key Account Management
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