About the Role
Coca-Cola, the world's most iconic beverage brand, is looking for a strategic Director, Commercial Frontline to shape market execution and drive sustainable growth across our Nigerian franchise network. In this executive leadership role, you will act as the primary commercial partner, aligning priorities across pricing, pack architecture, channel development, and route-to-market solutions to deliver exceptional business impact.
Key Responsibilities- Lead the integration of the commercial agenda across the Franchise and bottling system to achieve sustained business growth.
- Drive the development and execution of the Annual Business Plan (ABP) delivering measurable value.
- Shape the optimal balanced brand, pack, and price mix considering affordability and local consumer trends.
- Collaborate with marketing to ensure seamless commercial integration into campaign development and execution.
- Serve as the key system liaison in critical bottler discussions and internal forums to maximize alignment.
- Leverage specialized teams in Revenue Growth Management (RGM) and Route-to-Market (RTM) to build capabilities and optimize performance.
- Bachelor's degree in Business, Marketing, Economics, or a related field; advanced degree is a strong plus.
- Minimum of 10 years of progressive commercial leadership experience in FMCG or multi-stakeholder environments.
- Proven expertise in revenue growth management, channel strategy, and route-to-market execution.
- Exceptional strategic thinking, financial fluency, and data-driven decision-making abilities.
- Strong stakeholder management skills with experience partnering with senior leadership and bottling partners.
- Platform to shape high-impact commercial strategies driving market competitiveness.
- Opportunities for cross-functional collaboration and deep industry exposure.
- Access to cutting-edge commercial tools, insights, and continuous professional development programs.